PRICE QUESTION: WHAT IS THE COST OF THE PRODUCT AND HOW TO REGULATE?
WANT TO BRING NEW PRODUCTS TO MARKET, BUT DON'T KNOW HIS PRICES? HOW DO I MAKE SURE THAT THE COST DOESN'T SCARE OFF CUSTOMERS OR SHOCK COMPETITORS? We will tell…

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HOW TO SURVIVE A CRISIS:  LOOK FOR OPPORTUNITIES, NOT THE REASONS
Any company sooner or later goes through a crisis. And the most important thing is to understand that change for the better is impossible without trials. Market leaders successfully use…

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Learning to teach:  how to help  for beginners  in the company
A newcomer to the company — who should train them and how? How can I make adaptation faster and work more effectively even at first? What if the newcomer does…

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TURN PROJECT MANAGEMENT ON AN ADVENTURE

Turn project management into an adventure
The main thing in the project is people. Whatever the theorists say controls with three-story diagrams.
So, how do I decide which person to hire?
How to build a cohesive team and set deadlines for employees and create innovations?

We found solutions to all these eternal problems of managers in Tom DeMarco’s book “DEADLINE”. Tom DeMarco is the head of the international consulting company Atlantic Systems Guild, specializing in building complex business systems, risk management, reengineering, and building a healthy corporate culture. Continue reading

THE ART OF CONGRATULATING:  HOW TO MAKE AN INTERESTING ONEAND A USEFUL PRE-HOLIDAY NEWSLETTER

On the eve of holidays, greetings are sent to the mail  mailing lists. Someone gets off with standard ” wishes  happiness in your personal life”, someone sends  great deals and pre-holiday catalogs…  We delete most of them without opening them. How do I make a mailing list that works?

This was told by an invited expert
Moscow Business School, chief operating officer  and co-founder of WIM. agency, head of direction  email marketing and CRM Lingualeo Ivan Zelenin. Continue reading

LIAR, LIAR: HOW TO UNDERSTAND,  THAT AN EMPLOYEE IS DECEIVING YOU

Lying at work can be both a ridiculous trifle and a real threat to the company’s security. How do you know that your subordinate is misrepresenting information? How do I recognize potential liars at the interview stage?
Konstantin Mitroshin
Expert Profiler, psychodiagnostic, specialist in the field of developing thinking and removing emotional burnout, coach of Moscow Business School

At interviews, 90 % of applicants embellish the facts from their resume. And this is absolutely normal: the goal of every candidate is to sell themselves. Continue reading

Cost engineering - as an integral part of the investment and construction process
The problem of estimating the reliable cost of an investment and construction project and forming a realistic project budget is very relevant at the present time. After all, for any…

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EVERYTHING YOU WANTED KNOW ABOUT SOCIAL MEDIA, BUT THEY WERE AFRAID TO ASK
Everything you wanted to know about social media but were afraid to ask Now almost every company uses in their work  social networks, blogs, forums, and various online services. Are…

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PATH TO THE CUSTOMER'S HEART, OR HOW TO PLAN A MARKETING EVENT
The way to the customer's heart, or how to plan a marketing event Do you want to enter the market triumphantly with a new product? Planning a rebranding, but you…

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HOW DO I NOT RUN OUT OF MONEY ON BLACK FRIDAY?
THIS YEAR, BLACK FRIDAY WILL BE NOVEMBER 23. THERE IS STILL TIME TO PREPARE AND BUY WHAT YOU NEED AT A NICE PRICE. HOW DO I DO THIS? AVOID DISHONEST…

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