EMOTIONAL BURNOUT IS CANCELED! HOW TO WAKE UP THE TIRED EMPLOYEES
General decline of strength, mental, moral and physical exhaustion… Familiar symptoms? We will tell you what to do if your colleague or a subordinate "burns out" at work and needs…

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PATH TO THE CUSTOMER'S HEART, OR HOW TO PLAN A MARKETING EVENT
The way to the customer's heart, or how to plan a marketing event Do you want to enter the market triumphantly with a new product? Planning a rebranding, but you…

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HOW TO SURVIVE A CRISIS:  LOOK FOR OPPORTUNITIES, NOT THE REASONS
Any company sooner or later goes through a crisis. And the most important thing is to understand that change for the better is impossible without trials. Market leaders successfully use…

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Monthly Archives: February 2019

THIS IS FOR LOVE! HOW DO I GET EMPLOYEES TO BE LOYAL AND MOTIVATE THEM TO SUCCEED?

HOW DO I MAKE SURE THAT MY EMPLOYEES LOVE AND RESPECT YOU, BUT DON’T FALL ON YOUR NECK?
WHAT LEADERSHIP STYLE SHOULD I CHOOSE TO AVOID BEING CONSIDERED A DICTATOR AND INSPIRE MY COLLEAGUES TO NEW ACHIEVEMENTS? LET’S TRY TO FIGURE IT OUT.

Natalia Adamova, a business coach at Moscow Business School, an expert practitioner in the field of talent development, identification of potential employees, and organizational change management, helped us prepare this article. Continue reading

PRICE QUESTION: WHAT IS THE COST OF THE PRODUCT AND HOW TO REGULATE?

WANT TO BRING NEW PRODUCTS TO MARKET, BUT DON’T KNOW HIS PRICES? HOW DO I MAKE SURE THAT THE COST DOESN’T SCARE OFF CUSTOMERS OR SHOCK COMPETITORS?

We will tell you how to start pricing and how not to dump at every opportunity.

Svetlana sterkhova, a business coach at Moscow Business School, PhD in Economics, associate Professor, and marketing consultant, helped prepare the article.

WE CAN’T STAND THE PRICE… Continue reading

Is remote work so good? Recommendations of MBS experts for employers and employees
The employee must be aware of the extent of their effectiveness when working remotely. They must also understand how much their effectiveness will decrease or increase, and they must be…

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HOW COMPANIES GET THERE ON TV FOR FREE?
Prime time on television costs millions of rubles. If you divide the cost of advertising by the audience of the program,  you will get the price of viewing the future…

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THE ART OF CONGRATULATING:  HOW TO MAKE AN INTERESTING ONEAND A USEFUL PRE-HOLIDAY NEWSLETTER
On the eve of holidays, greetings are sent to the mail  mailing lists. Someone gets off with standard " wishes  happiness in your personal life", someone sends  great deals and…

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TURN PROJECT MANAGEMENT ON AN ADVENTURE
Turn project management into an adventure The main thing in the project is people. Whatever the theorists say controls with three-story diagrams. So, how do I decide which person to…

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