Preparing for a webinar, is it so easy?
As usual, as in any other business, planning comes first. Who needs it, what we want to achieve, what results and what dividends we plan to get, what funds we are ready to invest — all these questions need to be put to ourselves. Correct audience assessment will allow you to select the appropriate material and invite the appropriate lecturer. A properly planned result will allow you to make adequate planning for time and resources. Properly planned spending will allow you to correctly calculate the material profit and moral result.
Evaluation of the audience for which this webinar is designed will allow you to adequately design the entourage in which the lecturer is located. This should be taken very seriously, as minor details can greatly distract the attention of listeners and reduce the learning process, and thus delay time. The absence of extraneous sounds, the correct camera angle, the combination of background colors-all this affects the emotional color of the material submission process.
We must not forget that a lecturer at a webinar is, first of all, an announcer. Therefore, the first thing to pay attention to when choosing a lecturer is his speech. It should be competent, without the use of words-parasites, the voice supplied without an accent. The lecturer should be able to manage the audience’s attention and give them the right, positive message.
The appearance of the presenter is also audience-oriented and authentic to the audience and the environment. The presence of distracting or irritating details in clothing and appearance is unacceptable. The lecturer must have sufficient charisma, and the image must be remembered, since this is one of the ways to retain the audience and attract it for a long time.
The manner of presentation
The lecturer must be a professional in the field he represents. He is ready for additional questions and is able to answer them concisely and peremptorily, because any prolonged discussion not only steals time and tires the audience, but also interferes with the unified line of presentation of the material. It is also not necessary to flirt with the audience — this shows the speaker’s uncertainty and unprofessionalism.
Progress of work
It is necessary to plan the work in such a way that participants can gradually get involved in its process, reach a culminating activity and retain the maximum amount of useful knowledge. To achieve this, it is very important to plan your time correctly, taking into account the General psychological recommendations for the stability of people’s attention in the selected audience. It is also necessary to include an introduction and conclusion in the speech in order to prepare the participants ‘ attention to the work and summarize what has been done.
All these aspects have been studied by the Moscow Business School team, taken into account and will make your work more productive, the material-digestible, and your time — pleasant and useful.