SALES SYSTEM: HOVER ORDER IN THE DEPARTMENT PART 1. CREATING SALES SCRIPTS
Is your sales Department not working? Employees do not fulfill the plan, and the product is gathering dust in the warehouse? We will help you find sellers ' mistakes and…

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HARASSMENT AT WORK:  WHAT IS IT AND HOW TO STOP IT
PROFESSIONALISM, POSITION AND PRESTIGE OF THE COMPANY-ALL THIS DOES NOT MATTER WHEN WE TALK ABOUT HARASSMENT AT WORK. Harassment — actions, suggestions or hints of a sexual nature that occur…

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HOW TO REDUCE BUSINESS TAXES IN A CRISIS?
How to reduce taxes for businesses in a crisis? You pay taxes regularly, but you feel that profit doesn't pay for expenses at all? Do you think that even a…

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HOW TO SURVIVE A CRISIS:  LOOK FOR OPPORTUNITIES, NOT THE REASONS

Any company sooner or later goes through a crisis.
And the most important thing is to understand that change for the better is impossible without trials. Market leaders successfully use them to reach a new level. How to run a business, where to invest and what to develop? Learn more.

Maria Kareva, MBS business coach, EMBA in strategic Finance, expert practitioner in the field of management and Finance, took part in the preparation of the mailing list.

AND THAT’S ALL ABOUT HIM… Imagine that your company is a living organism.
It develops, goes through growing pains.
Crises are inevitable: they are an indispensable phase of the life cycle.
Therefore, it is important to have time to “treat” any organization after seeing the first symptoms.

TO BEGIN WITH, LET’S DEFINE WHAT KIND OF CRISES THERE ARE:

Liquidity crisis.
The firm loses its solvency and fails. Urgent measures are required to reanimate the company.
Crisis of success.
The actual state of Affairs differs sharply from the planned one in a negative way. For example, you may have noticed that your sales and profitability indicators have fallen and your profit has declined.
The crisis strategy.
Weakening of business immunity. The position of the company may seem satisfactory, but there are failures in development, reduced competitiveness.
The Council: Try replacing the word “crisis” with “special situation” or “new opportunities”in your speech.
Believe me, even in the most negative circumstances, you can find positive components.

IT’S TIME TO ACT!
The simplest and at the same time effective step is to do something that has not been done before. Before that, you could be busy analyzing the market, increasing your competitive advantages — in other words, looking for external chances. Now is the time to focus on the company’s internal problems.

Place a bet on employees
Communicate not only with Department managers, but also with ordinary specialists. Even if no one gives you unique ideas, you will know where to go.
Don’t drop ads
One of the most common mistakes managers make is to reduce their advertising budget during difficult times. What does this policy lead to? Your company will be forgotten, and customers will go to competitors. It is better to redistribute advertising money. Invest more money only in channels that work as efficiently as possible.
Attract money
Think about what assets your company has and what you can sell or mortgage. Real estate, machinery, equipment — all this is important to try to use as collateral to pay off debts, and the premises are also rented out.
PS of Course, there are no universal recipes for overcoming the crisis. Each company reacts to the situation based on internal resources and management features.

EVERYTHING YOU WANTED KNOW ABOUT SOCIAL MEDIA, BUT THEY WERE AFRAID TO ASK
Everything you wanted to know about social media but were afraid to ask Now almost every company uses in their work  social networks, blogs, forums, and various online services. Are…

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PRICE QUESTION: WHAT IS THE COST OF THE PRODUCT AND HOW TO REGULATE?
WANT TO BRING NEW PRODUCTS TO MARKET, BUT DON'T KNOW HIS PRICES? HOW DO I MAKE SURE THAT THE COST DOESN'T SCARE OFF CUSTOMERS OR SHOCK COMPETITORS? We will tell…

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Preparing for a webinar, is it so easy?
As usual, as in any other business, planning comes first. Who needs it, what we want to achieve, what results and what dividends we plan to get, what funds we…

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KEEP UP AND SUCCEED:  TIPS FROM BUSINESS MOMS
Today we share with you tips from the high-class guru of time management, professionals effective negotiation and masters of multi-tasking. Their name is mamas! Below are life hacks about career…

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