PATH TO THE CUSTOMER’S HEART, OR HOW TO PLAN A MARKETING EVENT
The way to the customer’s heart, or how to plan a marketing event
Do you want to enter the market triumphantly with a new product?
Planning a rebranding, but you don’t know what sauce to use present the product to the consumer? There are a lot of questions, and time not enough, and competitors are not asleep. We will tell you how plan marketing events correctly and attract new customers.
The expert was a business coach Moscow Business School, PhD in Economics, associate Professor, marketing consultant Svetlana sterkhova.
Seduction plan for clients
The Foundation is the goal. It is a guiding star that will guide you all the way to promote a product or service. Clearly define what result you need. For example, do you want to increase sales or retain customers?
If your goals are clear, start choosing the type of event and planning your campaign.
The budget is a delicate matter. At this stage, you decide how much money you are willing to spend to increase sales. Unfortunately, some businesses are used to being satisfied with the dry balance and randomly use funds for marketing. You don’t have to do this.
If the budget is low.
It is important to distribute it correctly. The best option is to make contact with your target audience inexpensive and frequent. For example, you can first advertise on the radio, then some time later-on the Internet, and then hold a campaign. This “metered” presentation of information bears fruit.
If the budget is high.
In this case, you have much more freedom of choice.
But, as in everything, you need to observe the measure, and not throw money to the wind.
Tip 1sovet 1NOT worth USING CONSTANTLY LOW
BUDGET. IT’S THE SAME AS SITTING ALL YOUR LIFE
ON A DIET. SOONER OR LATER THERE WILL BE A BREAKDOWN.
Meal choices or the Course CHOICE kanemaki,
OR A KNIGHT MOVE
You must clearly understand which tool is suitable for promoting your product. Therefore, it is not necessary to cut from the shoulder, but it is better to weigh all the “pros” and” cons”.
Its classic types: television, radio and press advertising, outdoor advertising. What resource to use is up to you. We recommend that you conduct a thorough marketing research to determine how and where to best promote your product.
Only the lazy do not know about the enormous possibilities of the world wide web. SEO promotion, social networks and context are in demand by marketers of all categories.
These are various presentations, tastings, giving gifts for the purchase, providing free samples of the product. The list goes on. The main thing is to come up with an effective concept.
Keep in mind that the product should not only be shown, but also talk about it beautifully: mention the production, product development, and attract the media.
B2C and B2B markets: keep the distance between B2C and B2B MARKETS:
Council 2 Council 2MARKETING EVENTS are better PLANNED,
BASED ON MARKET SEGMENTATION,
WHERE YOUR PRODUCT IS DISPLAYED.
The B2C market
For newcomers and old-timers, note to your friends
ON A NOTE
Now let’s figure out how to be someone who is on the market recently, and what to do for companies with a promoted brand. It’s simple.
If you are launching a new product, remember that the main task is to provide as much information about it as possible. Unfortunately, many companies simply forget about this, immediately focusing on sales. It is best to organize a presentation or tasting of the product.
Have you been in the market for a long time and are interested in retaining customers and increasing profits? Then the choice of events is quite wide: from advertising on television to participation in sponsorship.
Who can I trust to organize the event?WHO TO TRUST
This issue is of concern to all companies without exception.
Some people think it’s better to do it yourself.
Someone likes to work with professionals.
The choice is yours.
Inside knowledge of the company
Large labor costs
So, the main thing that should always be ready — a clear plan with a detailed description of each stage. And the more ambitious this plan is, the more competitive the market is, the more effort you need to put in to achieve the goal. Otherwise, investing in marketing will be like playing a game in the format of “lucky — not lucky”.