GAMIFICATION:  CHANGE YOUR LIFE EFFORTLESSLY!
Gamification: change your life effortlessly! "It is necessary to live skillfully, it is necessary to live playfully" — so sang the famous Black cat from the cartoon "Blue puppy". And…

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HOW COMPANIES GET THERE ON TV FOR FREE?
Prime time on television costs millions of rubles. If you divide the cost of advertising by the audience of the program,  you will get the price of viewing the future…

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BUSINESS GENTLEMAN: 9 GOLDEN RULES OF BUSINESS ETIQUETTE
Success in the business environment is not only professionalism, but also the ability to communicate, present yourself correctly. Knowledge of business etiquette can accelerate career growth, and its ignorance-to destroy…

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AHEAD OF TIME:  TECHNOLOGIES FOR BUSINESS WINS

Is there a universal recipe for success? We dedicated this newsletter to winning business. Below are 3 stories of Russian companies that have become # 1 in their market due to innovations.
mdstore DENTURES
FOR CHILDREN
Little cyborgs-this is what they call their clients in the company “Motorika”. Their children’s prostheses “Kibi” won the audience with their functionality and affordable prices.

Problem
The devices already on the market were inconvenient and expensive. Their production took about six months — the child had time to grow out of the prosthesis.

The decision
“Motility” using industrial three-dimensional printing. The cost of production is lower, the speed is higher. It takes up to 10 days to make the prosthesis. The main advantage is functionality. Thanks to the attachments, children can not only take items, but also use the phone, jump rope, draw and even play musical instruments.

Result
Motorika company covers about 20 regions of Russia and is the only manufacturer of functional children’s prostheses in the country. About 100 new requests for device manufacturing are received per month.

imjack of the FUTURE
Choose the decoration of the entrance in the constructor and keep track of the expenses of your management company online. “League of housing and utilities” serves homes in Yekaterinburg and the Moscow region, and inside it is arranged as a progressive it startup.

Problem
Existing management companies are inefficient. Low level of service, it is not known where clients ‘ money goes.

Decision
In the” League of housing and utilities ” refused traditional positions. There are house masters who take care of the house, are engaged in plumbing and electrics. At interviews, they are given the highest requirements. Transparency of processes. “League of housing and utilities” has developed a designer of entrances, where you can choose the finish and calculate the cost. On the site, you can check what funds were spent on. The company is also working on a project where each resident will be able to see how much heat their home spends per square meter compared to other homes in the city.

Result
The annual revenue of the housing and utilities League is 50 million rubles, and the net profit is 600-700 thousand rubles a month. The company’s value is estimated at 100 million rubles.

APPLE WATCH for DOGS
Your favorite pet ran away in an unknown direction? Russian smart collar Mishiko brings animals home and wins the hearts of dog breeders around the world.

Problem
Already existing smart collars were low-power. Successful models were produced in the United States and did not work outside the country.

Decision
Mishiko has focused on convenience, simplicity and design. The device does not have extra connectors and buttons, it has a capacious battery and convenient charging. The innovative gadget has many functions. It tracks the movement of the dog, reflects the norm of walking, gives advice on the diet, warns about excess weight. The user can set up a virtual fence: if the pet goes beyond it, the owner will immediately receive a notification.

Result
60% of Mishiko’s gadgets are sold in Slovakia, the Czech Republic, England, France and Germany. There are about 60 million domestic dogs in Europe, and the Western market is the most promising for the company.

Win and stay ahead!

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ON THE WAVE OF HYIP, OR WHY BLOCKCHAIN USEFUL FOR LIFE AND WORK
Perhaps everyone has heard the buzzword "blockchain". However, not everyone can clearly describe what kind of technology this is and why they put their hopes on her. Where to invest,…

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PATH TO THE CUSTOMER'S HEART, OR HOW TO PLAN A MARKETING EVENT
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