EVERYTHING YOU WANTED KNOW ABOUT SOCIAL MEDIA, BUT THEY WERE AFRAID TO ASK
Everything you wanted to know about social media but were afraid to ask
Now almost every company uses in their work social networks, blogs, forums, and various online services. Are you sure that you are getting the most out of these resources?
We turned to the coach of Moscow Business School
Ilya Balakhnin to find out who needs social media media and how to work with them.
Ilya Balakhninilla Balakhnin-General Director and managing partner of new Media & Digital Agency Paper Planes, Vice-President of IABC/Russia on innovation. Expert in social media and strategic communications. The main feature of social media is that content is created not according to a hierarchical model, but by users themselves. Facebook instagram, blogs and forums are not only popular social networks, but also multimedia platforms (YouTube, etc.). Last.fm, Photobucket), as well as Wikipedia.
One of the main trends of modern communication is its constant reduction. An article on the Internet is much shorter than in a print publication, a blog is twice as short, and a Twitter account has a maximum of 140 characters. It is important to take this trend into account and not try to load users with a large amount of information.
3 reasons to choose SMM promotion
3 REASONS WHY
TO SELECT AN SMM PROMOTION
Social media can be used effectively for any business sector. The main thing is to develop a competent strategy that will work for your target audience. There are three main reasons why you should bet on social media.
1
ECONOMIC BENEFITS
According to RBC, 72% of online purchases are made based on reviews on forums and social networks. The better the company’s reputation in the eyes of Internet users, the more willing they will be to use your services.
2
OPERATIONAL BRAND PROMOTION
Using social media, it is easier to convey the company’s advantages to the desired target audience.
3
ABILITY TO IDENTIFY NARROW CONSUMER GROUPS
Divide your target audience by age or area of residence, for example, and then choose platforms and methods for promoting your company or brand individually for each such group.
Universal tool
UNIVERSAL TOOL
There are two basic tools that are suitable for any area and size of business:
1
SITE MANAGEMENT
Create official pages on the resources where your target audience “lives”. Groups must be active, their information must be updated regularly and be useful and relevant to subscribers. For pages with a large number of subscribers or for working with multiple groups, you should hire an SMM specialist who will be responsible for the effectiveness of all communities.
2
WORKING WITH REVIEWS AND CREATING A BRAND
WITH HUMAN FACE
Do not ignore the mention of your company in the network. This is a good chance to improve your reputation and win the trust of new customers.
Nii-san
Here is an example of successful feedback. In March 2015 on the entertainment portal 9GAG.com a picture appeared of a little girl hugging a Nissan car and saying: “I love you, NII-San! “(wordplay: “Nii-san” in Japanese means “brother”). The picture was posted on Facebook, and the official Nissan page responded no less touching: “I love you, too.” The result is thousands of likes and hundreds of approving comments. A serious company showed that it is not alien to a sense of humor, and this could not fail to please users.
6 deadly social media mistakes
6 DEADLY SOCIAL MEDIA MISTAKES
Let’s look at what you need to avoid in order to maintain high sales figures and customer loyalty.
1
CONTENT THAT IS TOO FUN AND FAR FROM THE BRAND
Entertainment is not the only function of social media. If you produce, for example, metal-plastic Windows and constantly post funny pictures and videos with cats in your communities, you are unlikely to be taken seriously.
2
TOO SERIOUS CONTENT
The other extreme is long business articles, a minimum of images, and two-hour videos from events. Your subscribers are real people, they love recreation and entertainment. Combine important and useful information with more” light ” information (for example, on the eve of the weekend, videos with cats can be very useful).
3
DISHONEST PROMOTION METHODS, ACQUISITION OF FAKE USERS
You are not Chichikov, so forget about buying “dead souls”, if you do not want to lose the trust of customers forever.
4
USING 1-2 CHANNELS INSTEAD OF ALL AVAILABLE CHANNELS
Don’t limit yourself to Vkontakte and Facebook, create a YouTube channel, or a company or product page on Wikipedia. Try to make yourself known where you are sure to be heard.
5
INABILITY OR UNWILLINGNESS TO GIVE FEEDBACK
Users should always respond, regardless of whether you are being praised, scolded, or asked awkward questions. Ignoring subscribers can seriously damage the brand’s reputation.
6
LACK OF ANALYSIS
Conclude. This is the only way you will understand what really works and what you need to give up. Completely change your strategy if necessary. Social media is very mobile. If you are unable to adapt to all the changes, it is better to return to the traditional methods of promotion: they still work.
