As usual, as in any other business, planning comes first. Who needs it, what we want to achieve, what results and what dividends we plan to get, what funds we are ready to invest — all these questions need to be put to ourselves. Correct audience assessment will allow you to select the appropriate material and invite the appropriate lecturer. A properly planned result will allow you to make adequate planning for time and resources. Properly planned spending will allow you to correctly calculate the material profit and moral result.
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