Email marketing is the best online tool for long-term relationships with clients. It is used to introduce users to the brand, remove fears and distrust, and guide them through the sales funnel. For business, the email channel is one of the most profitable. This is evidenced by the results of a survey conducted a couple of years ago by Econsultancy together with Adestra among marketers of Western companies.
To successfully develop your channel and achieve your goals, you need to work competently with your customer base, send them personalized offers, and analyze the results.This article contains 6 main tasks that an email marketer faces.
1. Develop a subscriber base
The list of subscribers is a key component of email marketing. Continue reading