THE ART OF CONGRATULATING:  HOW TO MAKE AN INTERESTING ONEAND A USEFUL PRE-HOLIDAY NEWSLETTER

On the eve of holidays, greetings are sent to the mail  mailing lists. Someone gets off with standard ” wishes  happiness in your personal life”, someone sends  great deals and pre-holiday catalogs…  We delete most of them without opening them. How do I make a mailing list that works?

This was told by an invited expert
Moscow Business School, chief operating officer  and co-founder of WIM. agency, head of direction  email marketing and CRM Lingualeo Ivan Zelenin. Continue reading →