PATH TO THE CUSTOMER'S HEART, OR HOW TO PLAN A MARKETING EVENT
The way to the customer's heart, or how to plan a marketing event Do you want to enter the market triumphantly with a new product? Planning a rebranding, but you…

Continue reading →

THEY EXIST! ALL ABOUT PRODUCTIVE AND INTERESTING MEETINGS
Legend has it that somewhere on earth there are productive meetings. Their participants do not sleep, but generate ideas, and the time of gatherings is measured not in hours, but…

Continue reading →

THE ART OF CONGRATULATING:  HOW TO MAKE AN INTERESTING ONEAND A USEFUL PRE-HOLIDAY NEWSLETTER
On the eve of holidays, greetings are sent to the mail  mailing lists. Someone gets off with standard " wishes  happiness in your personal life", someone sends  great deals and…

Continue reading →

jump rope

AHEAD OF TIME:  TECHNOLOGIES FOR BUSINESS WINS

Is there a universal recipe for success? We dedicated this newsletter to winning business. Below are 3 stories of Russian companies that have become # 1 in their market due to innovations.
mdstore DENTURES
FOR CHILDREN
Little cyborgs-this is what they call their clients in the company “Motorika”. Their children’s prostheses “Kibi” won the audience with their functionality and affordable prices.

Problem
The devices already on the market were inconvenient and expensive. Their production took about six months — the child had time to grow out of the prosthesis. Continue reading

HOW TO REDUCE BUSINESS TAXES IN A CRISIS?
How to reduce taxes for businesses in a crisis? You pay taxes regularly, but you feel that profit doesn't pay for expenses at all? Do you think that even a…

...

LIAR, LIAR: HOW TO UNDERSTAND,  THAT AN EMPLOYEE IS DECEIVING YOU
Lying at work can be both a ridiculous trifle and a real threat to the company's security. How do you know that your subordinate is misrepresenting information? How do I…

...

6 harmful tips for female executives
BIG BOSS: HARMFUL TIPS  FOR WOMEN MANAGERS I can't even count how many jokes there are on the subject of "boss woman". Jokes are jokes, but representatives of the beautiful…

...

Improving the quality of team collaboration through the use of facilitation methods
A company is a living organism in which all decisions and actions are made in an interconnected and interdependent way, i.e. they influence each other. It is important that regardless…

...