AHEAD OF TIME:  TECHNOLOGIES FOR BUSINESS WINS
Is there a universal recipe for success? We dedicated this newsletter to winning business. Below are 3 stories of Russian companies that have become # 1 in their market due…

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SALES SYSTEM: HOVER ORDER IN THE DEPARTMENT PART 1. CREATING SALES SCRIPTS
Is your sales Department not working? Employees do not fulfill the plan, and the product is gathering dust in the warehouse? We will help you find sellers ' mistakes and…

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TURN PROJECT MANAGEMENT ON AN ADVENTURE
Turn project management into an adventure The main thing in the project is people. Whatever the theorists say controls with three-story diagrams. So, how do I decide which person to…

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experience

Rest — not work: how to plan  new year holidays with benefits

After the new year holidays, each of us needs time to get ready for work. Many people claim that they lose precious time during the holidays, although they understand that rest is also important. How do I spend a long weekend without having to go back to work?

AND THEN BAM-AND TO WORK…
And then BAM-and to work…
HR specialists believe that long rest is tiring. When everyone comes to their offices after the January vacation, it takes another week to get involved in the work process. Many employees complain that it’s all the fault of monotony in the rest, which only awakens laziness and apathy. Continue reading

HOW DO I NOT RUN OUT OF MONEY ON BLACK FRIDAY?

THIS YEAR, BLACK FRIDAY WILL BE NOVEMBER 23. THERE IS STILL TIME TO PREPARE AND BUY WHAT YOU NEED AT A NICE PRICE.
HOW DO I DO THIS? AVOID DISHONEST SELLERS AND DON’T FALL FOR THEIR TRICKS.

Moscow Business School experts will tell you how stores profit from customers on black Friday.

FAKE DISCOUNTS
The problem with most Russian stores is that black Friday discounts are not real.

A FEW DAYS BEFORE THE SALE, THE PRODUCT PRICES ARE ARTIFICIALLY INFLATED, AND THEN RESET. MOREOVER, OFTEN IN THE END, THE BUYER OVERPAYS 15 % – 20 %. Continue reading

PATH TO THE CUSTOMER'S HEART, OR HOW TO PLAN A MARKETING EVENT
The way to the customer's heart, or how to plan a marketing event Do you want to enter the market triumphantly with a new product? Planning a rebranding, but you…

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MANAGING A CREATIVE: HOW TO WORK WITH CREATIVE EMPLOYEES?
Designers, journalists, and photographers are talented people and extraordinary. At the same time, it is often necessary to hear about their lack of order. But if someone complains about being…

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PRICE QUESTION: WHAT IS THE COST OF THE PRODUCT AND HOW TO REGULATE?
WANT TO BRING NEW PRODUCTS TO MARKET, BUT DON'T KNOW HIS PRICES? HOW DO I MAKE SURE THAT THE COST DOESN'T SCARE OFF CUSTOMERS OR SHOCK COMPETITORS? We will tell…

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THIS IS FOR LOVE! HOW DO I GET EMPLOYEES TO BE LOYAL AND MOTIVATE THEM TO SUCCEED?
HOW DO I MAKE SURE THAT MY EMPLOYEES LOVE AND RESPECT YOU, BUT DON'T FALL ON YOUR NECK? WHAT LEADERSHIP STYLE SHOULD I CHOOSE TO AVOID BEING CONSIDERED A DICTATOR…

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