How many times at the end of the year did you make a promise to change your habits and “hold your head”? But new year’s eve passes, and you understand that the thirst for change is not enough.
It’s time to do something…
We want to help you keep your promises and start the year easy and effective. There is a method of self-organization in which no plans needed! This is time management for irrationals.
Alexander Baru, a Moscow Business School coach, a well-known specialist in marketing and advertising, and an expert in creating advertising creatives, will help us understand the pros and cons of the new concept. Continue reading
Prime time on television costs millions of rubles.
If you divide the cost of advertising by the audience of the program, you will get the price of viewing the future client.
And this is a less frightening figure.
However, you can’t show ads to individual viewers, so we’ll have to put up with the TV prices.
This means that most companies can’t afford it.
We have collected some recommendations and ideas for you, how to get your company on TV for free.
Select a site with the desired target audience
1. SELECT THE SITE WITH THE DESIRED
News is watched by people of different age categories and social status. Continue reading
Active summer: how to organize a sports event?
In the summer you can’t wait to get to the Park and ride on roller skates
follow the paths, ride a bike and drive to the nearest forest, perform a couple of tricks on a skateboard, play football, badminton
or even playing chess, sitting at a table under a spreading lime tree…
In General, summer is a time of activity and sports. And it’s a sin not to use it! Continue reading
Gamification: change your life effortlessly!
“It is necessary to live skillfully, it is necessary to live playfully” — so sang the famous
Black cat from the cartoon “Blue puppy”.
And he was right! Excitement, interest, euphoria from victory and your own coolness — that’s why people start a game.
The game is simple and pleasant to be a level 80 elf who saves the world in the company of friends from the next Apocalypse, while pumping a lot of necessary and useful skills and becoming more experienced and successful.
In reality, instead of a fun fight with orcs — a routine job that is performed from under the stick for half an hour before the deadline. A gym with a membership card that is a meaningless weight in your bag. I still haven’t finished my English and a book on self-development that we have vowed to finish reading for two years. Continue reading
Turn project management into an adventure
The main thing in the project is people. Whatever the theorists say controls with three-story diagrams.
So, how do I decide which person to hire?
How to build a cohesive team and set deadlines for employees and create innovations?
We found solutions to all these eternal problems of managers in Tom DeMarco’s book “DEADLINE”. Tom DeMarco is the head of the international consulting company Atlantic Systems Guild, specializing in building complex business systems, risk management, reengineering, and building a healthy corporate culture. Continue reading